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ILook Magazine Editor ( Right) , Yanie , The MARGINALIST ( 2nd Right), CEO Intl Mont Blanc, Jerome Lambert, Modern Weekly Watch Editor  (Left)

Global Launch of New MONT BLANC Collection- La Bohème

On August 28 2014, A-List Celebrities Posed on the red carpet for Mont Blanc’s worldwide Launch of their new Boheme Series.  Stars such as Chris Hemsworth and his wife Elsa Pataky, Italian Blogger Chiara Ferragni, Korean Celeb Kim Hee Ae, Chinese actress Liu Tao, Ana Beatriz Barros and Taiwanese Star,  and Gwai Lun- Mei (桂纶镁) , Mont Blanc’s appointed brands ambassador for China reunited together at the Children’s Art Theatre in Shanghai to celebrate the new launch.

Around a Champagne shower, workshops and China’s Elite VIP’s and Media, the area was transformed into a Montblanc universe to present the Bohème collection with a 360° projection show, acrobatic dancers, musicians, ballerinas and a preview of the Boheme Collection.

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The MARGINALIST Presents Fresh Summer Release with Perrier
Last week I did some street style snapshots for the Perrier “Release Yourself” digital Weibo Campaign.
"Stylist Yanie release presents refreshing summer release modeling. Exaggerated large round sunglasses, black sleeveless top and gold chain necklace. The Blue and white python handbag gains lot of extra points for style. No matter what shape or form, style is the real release of self." - Perrier ( translated from chinese)
What is Weibo?Weibo is China’s 2nd leading SM platform after wechat and acts as “The Twitter” version for the Chinese Market. Its focused on Communication and mass promotion of products, celebs and KOL’s.Thanks Daniel, from Edelman PR

The MARGINALIST Presents Fresh Summer Release with Perrier

Last week I did some street style snapshots for the Perrier “Release Yourself” digital Weibo Campaign.

"Stylist Yanie release presents refreshing summer release modeling. Exaggerated large round sunglasses, black sleeveless top and gold chain necklace. The Blue and white python handbag gains lot of extra points for style. No matter what shape or form, style is the real release of self." - Perrier ( translated from chinese)

What is Weibo?
Weibo is China’s 2nd leading SM platform after wechat and acts as “The Twitter” version for the Chinese Market. Its focused on Communication and mass promotion of products, celebs and KOL’s.

Thanks Daniel, from Edelman PR

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Suzhou Village; A Value Retail Opening

Several weeks ago I attended The Suzhou Village Music Festival Launch event. ” A very “Family Friendly” environment geared to the Chinese consumers travelling within China ” says VP of Value Retail during the Luxury Summit. Next year the outlet retail group also plans to open 5-7 more outlets in China and will open next year in Shanghai.

The small village is quite cozy with a beautiful lake, gardens, terraces and more. I definitely see a nice potential in this new “outlet concept ” for the chinese consumer as Village holds brands from Lacoste, Armani, Tods, to high chinese fashion designer brands which makes a nice diversified combination at nearly 40-50% discount prices!

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BLACKGATEONE, LOVE ME NOW, NO MANS LANDSS15 Media Collection Preview
Blackgateone’s media preview for its spring summer 15 collection was absolutely beautiful!  This seasons theme #LoveMeNow  was based on earth terrestrial inspired photos and prints where a nice combo mix of formal and street style sports wear was created representing the Blackgateone’s core image.This season, the designers played with mixn’match of very light and breathable materials given Shanghai’s extremely overly hot sweaty weather.They even presented a styled BGO Poncho to protect from Shanghai’s Monsoon days which “WOWED” the crowd.
We saw big prints and sports logos of “ME”. Palettes of blue, green, yellow, white and grey tones were mostly presented throughout the collection making it playful but still wearable for the consumer. A large play between the casual and heavy sports wear was created mixing some formal contrasting elements such as the revised trenchcoat, the polo etc..New bags and lots of purple/blue PVC clutches were presented.
My favourite part was the contrast of undercolours and layering the stylist did to make some of the key pieces pop out.

BLACKGATEONE, LOVE ME NOW, NO MANS LAND
SS15 Media Collection Preview

Blackgateone’s media preview for its spring summer 15 collection was absolutely beautiful!  This seasons theme #LoveMeNow  was based on earth terrestrial inspired photos and prints where a nice combo mix of formal and street style sports wear was created representing the Blackgateone’s core image.

This season, the designers played with mixn’match of very light and breathable materials given Shanghai’s extremely overly hot sweaty weather.They even presented a styled BGO Poncho to protect from Shanghai’s Monsoon days which “WOWED” the crowd.

We saw big prints and sports logos of “ME”. Palettes of blue, green, yellow, white and grey tones were mostly presented throughout the collection making it playful but still wearable for the consumer. A large play between the casual and heavy sports wear was created mixing some formal contrasting elements such as the revised trenchcoat, the polo etc..
New bags and lots of purple/blue PVC clutches were presented.

My favourite part was the contrast of undercolours and layering the stylist did to make some of the key pieces pop out.

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JOHN LOBB Press Preview, UNICO On The Bund

“John Lobb began making bespoke (Custom Made) boots and shoes over 150 years ago. The brand’s traditional savoir-faire remains to this day.”

 On July 28th, I attended the private John Lobb Preview event showcased at Unico on The Bund to experience the art of John Lobb Shoe care as well as the launch of a capsule collection made specifically for the Chinese Market.

I had the opportunity of meeting Master Lastmaker, François Maddonini from the Mogador Workshop focused on customized shoes for VIP Asia Pacific Clients. 

“The Chinese client desires comfort over formal shoes, this is why John Lobb’s capsule collection for China are based on a leisure style loafers” says Maddonini

This artisanal shoe making processes is carried out in the Paris workshop at 32 rue de Mogador.

“For custom made footwear, we will follow the client through the process which starts with a series of foot measurements. The client chooses the model, toe shape, leather, color type as well as the heel height, the sole and any other details desired. Following the first appointment, the shape of the foot is sculpted out of hornbeam wood in our Paris atelier.”

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Honey Mid EF shoe

Adidas Originals Opening launch Party, Shanghai

Originals Got Game with the Opening launch party on Nanjing Road. Check out online some of their sickest Shoes going back to  ’80s style , animal prints mixed with cool feminine and classic details.

My fave? The Honey Mid EF shoe ; the offspring of the classic ’80s sneaker, with a canvas upper and a vulcanised outsole with an allover jaguar photoprint. All Sold Out!


Location : Nanjing rd, Taixing Rd

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SuitSupply Summer Cocktail

Suit Supply has seasonal attire that’s made to mix & match in an effortlessly cool way…. “The Italian Way”. Pair some printed shorts with a knit sweater, or match jeans with a brown checked jacket and short sleeve polo. Finish it with Italian acetate sunnies or a natural straw Panama hat.
For the summer they have
 lightweight cotton and linen jackets, knits and shirts and great loafers to celebrate in style.

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The Ultimate Luxury Experience: Lanvin Preview and Jacques Picard Champagne Launch

Champagne Jacques Picard celebrates its grand opening launch party Collaborating LANVIN  Fashion presenting its AW collection preview at SARMENT Wines in Shanghai.

The Launch of Champagne Jacques Picard in Shanghai occurred with a luxury VIP preview of french luxury brand Lanvin AW14 Collection at SARMENT high end Wine bar located in the heart of Shanghai. Very fun nostalgic pieces were presented, seeming to come back to the roaring 1920’s. Fun feathered hats, metallic assortments  and long silk gowns were key pieces of the night. 

In the meantime, Winemaker and Manager of the family owned and artisanal Champagne Jacques Picard, José Lievens, hosted a beautiful champagne shower showcasing its Brut ( 8gm of sugar),  Rosé created by both a mix of Saignée and blended processes, Brut Nature, and lastly its specialty; Art de Vigne Millésime 2003. Most of the Champagnes include Pinot Noir, Pinot Meunier giving a fruity and youthful aspect, and a dominance of Chardonnay give it elegance.

Location Sarment:
2nd Floor Reel Center, Shanghai

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MAGDA DANYSZ GALLERY SHOW OPENING ART & FASHION / 艺术和时尚 in SHANGHAI / 上海

with : Hubert BARRERE, Liu BOLIN (photography), Barbara BUI, Pierre CARDIN, Gael DAVRINCHE (painting), Dona KARAN, Alber ELBAZ, Louis FERAUD, Salvatore FERRAGAMO, Gianfranco FERRE, Wang KEPING (sculpture), Christian LACROIX, Karl LAGERFLED, Guy LAROCHE, Erwin OLAF (photography), Paco RABANNE, Oscar de la RENTA, Sonia RYKIEL, Angelo TARLAZZI, Emmanuel UNGARO, VALENTINO, Gaspard YURKEVITCH, etc.

Opening: Saturday, July 12th, 2014 from 4pm to 7pm
Exhibition from July 12th to August 28th, 2014
Venue :Magda Danysz Gallery, 188 Linqing Road (near YangShupu Road), Shanghai, China

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VINTAGE ZOO FEST, Shanghai

"Not forgetting, our acrobats and athletes, dancers and singers, sellers and buyers, colossal cows and oversized octopus‘s – you really roved and roamed around the zoo in amazement at all the various different festivities "- KTGA

KTGA  organized Shanghai Vintage Zoo Fest at the amazing Architectural area 1933 Shanghai. A mix of very special vintage pieces, artworks and small craftsmanship were discovered in the zoo. There was a variety of people from Children and Families to punks, hipsters and more giving a freshness of people to the event.

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CHINA’s LUXURY SUMMIT 2014
“The 9th China Luxury Summit 2014 is the place for regional and global industry stakeholders to get up to date with the latest China luxury developments as well as to network with like-mind executives.”
 China’s role in the global luxury market is becoming more significant every year. With more than 90 % of the world’s leading luxury brands operating stores in China, diverse sectors of the luxury industry are enjoying growth and encountering new challenges to face. However as China’s  market is also becoming more and more mature predominately in the 1st tier cities ( Shanghai , Beijing etc.) many companies now face the challenges of re-adapting their strategy to suit the new and evolving Chinese consumer.
Leading players of China’s Fashion, lifestyle and luxury market have reunited together to discuss about new digital and innovative strategies, effective O2O solutions as well as presenting the latest SM trends in the market. 
The VP of Kering Group China introduced his nationwide strategy as well as opportunities and characteristic of the evolving luxury market. One of the biggest opportunities to expect is the rise in Chinese Luxury Designers  and brands to play a large part of the market share within several years. This also states the recent Kering acquisition for the Queelin Brand.
CEO China, Mark Israel, of Value Retail Group introduced their major projects in the development of Chinas shopping tourism industry such as Shanghai Village opening in 2015. They are currently planning 7-8 new outlet markets in China oriented towards VIP services and a true shopping experience and service for their clients. “We can observe a new growth trend for the Chinese consumer going from pure buying to the shopping experience” Israel says.
Regional director of Follie Follie, Aris Maroulis, introduced interesting insights on the changes in behavior of the Chinese consumer from north to south and west to east as well as their tastes and preferences with respect to their product lines. He also showcased the challenges brands are facing regarding renting retail space and franchising in China which is becoming more difficult every year.
Managing Director of Ralph Lauren Watch and Jewelry, Francis Srun, spoke about the sales techniques for luxury brands to adopt for the Chinese market as well as discussing the difficulties faced to keep “Talent”. He also explained the subtle relations and techniques between the Sales Advisor and the Customer.
Executive Director, Wang Jun from L Capital ( LVMH Group) , presented their private equity fund expertise and future plans in terms of distribution, partnership and acquisitions for Fashion brands entering China. They also showed successful case studies they undertook such as the Singaporean brand, Charles and Keith, where they helped the brand from its collection architecture and sales to the distribution and Franchise process. 
East Asia GM, Grace Zhang, from Baidu, China’s “Google” search engine, spoke about Big data and its correlation to sales and luxury brands. According to her “ the SEO Search engine data, for luxury brands, has a direct correlation with the amount of sales, especially regarding the luxury car industry such as “ BMW, Audi, Mecedes”.
 With Chinese luxury consumers maturing and changing at a great speed, brands must magnetize new opportunities for future growth. Lastly, the 3 main growing trends that are occurring in the Fashion industry are:
Brands focusing more heavily on 2nd and 3rd tier cities do to the higher ROI and lower costs
Creating new innovative digital strategies via CRM and GEO Location
Creating a new customer experience going from buying to shopping

CHINA’s LUXURY SUMMIT 2014

“The 9th China Luxury Summit 2014 is the place for regional and global industry stakeholders to get up to date with the latest China luxury developments as well as to network with like-mind executives.”

 China’s role in the global luxury market is becoming more significant every year. With more than 90 % of the world’s leading luxury brands operating stores in China, diverse sectors of the luxury industry are enjoying growth and encountering new challenges to face. However as China’s  market is also becoming more and more mature predominately in the 1st tier cities ( Shanghai , Beijing etc.) many companies now face the challenges of re-adapting their strategy to suit the new and evolving Chinese consumer.

Leading players of China’s Fashion, lifestyle and luxury market have reunited together to discuss about new digital and innovative strategies, effective O2O solutions as well as presenting the latest SM trends in the market. 

The VP of Kering Group China introduced his nationwide strategy as well as opportunities and characteristic of the evolving luxury market. One of the biggest opportunities to expect is the rise in Chinese Luxury Designers  and brands to play a large part of the market share within several years. This also states the recent Kering acquisition for the Queelin Brand.

CEO China, Mark Israel, of Value Retail Group introduced their major projects in the development of Chinas shopping tourism industry such as Shanghai Village opening in 2015. They are currently planning 7-8 new outlet markets in China oriented towards VIP services and a true shopping experience and service for their clients. “We can observe a new growth trend for the Chinese consumer going from pure buying to the shopping experience” Israel says.

Regional director of Follie Follie, Aris Maroulis, introduced interesting insights on the changes in behavior of the Chinese consumer from north to south and west to east as well as their tastes and preferences with respect to their product lines. He also showcased the challenges brands are facing regarding renting retail space and franchising in China which is becoming more difficult every year.

Managing Director of Ralph Lauren Watch and Jewelry, Francis Srun, spoke about the sales techniques for luxury brands to adopt for the Chinese market as well as discussing the difficulties faced to keep “Talent”. He also explained the subtle relations and techniques between the Sales Advisor and the Customer.

Executive Director, Wang Jun from L Capital ( LVMH Group) , presented their private equity fund expertise and future plans in terms of distribution, partnership and acquisitions for Fashion brands entering China. They also showed successful case studies they undertook such as the Singaporean brand, Charles and Keith, where they helped the brand from its collection architecture and sales to the distribution and Franchise process. 

East Asia GM, Grace Zhang, from Baidu, China’s “Google” search engine, spoke about Big data and its correlation to sales and luxury brands. According to her “ the SEO Search engine data, for luxury brands, has a direct correlation with the amount of sales, especially regarding the luxury car industry such as “ BMW, Audi, Mecedes”.

With Chinese luxury consumers maturing and changing at a great speed, brands must magnetize new opportunities for future growth. Lastly, the 3 main growing trends that are occurring in the Fashion industry are:

  1. Brands focusing more heavily on 2nd and 3rd tier cities do to the higher ROI and lower costs
  2. Creating new innovative digital strategies via CRM and GEO Location
  3. Creating a new customer experience going from buying to shopping
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