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HELEN LEE
"NARCISSUS" SS15 Fashion show, Water house South Bund

One of the biggest emerging designer names in China, Helen Lee launched her SS15 collection at the water house on Oct.10. After decades of entrepreneurship launching 2 fashion labels, her brand Helen Lee is now found at leading department stores such as Lane Crawford, Galerie Lafayette and her own POS stores.

Floral Patterns, Stripes, Lace and romantic forms highlighted the fashion seen on October 10th. The design was very simplistic but definitely easy and realistically wearable. Important styling of the patterns and outfits made the collection look very attractive.

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Helen Lee Interview Shot Model Look

HELEN LEE

Romance is in the Air

Romanticism, Lace and a focus light natural colour palettes seemed to be the main aspect of the show. A nice structure with beautiful cut lace was presented. 
The make up had a hint of blue lightning effect with a wet look, creating a minimalist presentation of the models.

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BRING YO’HOOD ON!

Yo’hood streetstyle fair in Shanghai showcases the most cutting edge streetstyle trends in China merging international global giants such as Adidas, Nike, Vans, Lee with local Asian Chinese, Taiwanese and Korean Streetstyle pop brands such as Pancoat, CLOT, ASSK, NPC. From Punk Rock, underground rap and some nastaayy Korean Flavour, Yo’hood showcases and A-Z 1 stop show for Shanghai’s streetstyle youth.

Photos taken by Anna Uvarova

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ILook Magazine Editor ( Right) , Yanie , The MARGINALIST ( 2nd Right), CEO Intl Mont Blanc, Jerome Lambert, Modern Weekly Watch Editor  (Left)

Global Launch of New MONT BLANC Collection- La Bohème

On August 28 2014, A-List Celebrities Posed on the red carpet for Mont Blanc’s worldwide Launch of their new Boheme Series.  Stars such as Chris Hemsworth and his wife Elsa Pataky, Italian Blogger Chiara Ferragni, Korean Celeb Kim Hee Ae, Chinese actress Liu Tao, Ana Beatriz Barros and Taiwanese Star,  and Gwai Lun- Mei (桂纶镁) , Mont Blanc’s appointed brands ambassador for China reunited together at the Children’s Art Theatre in Shanghai to celebrate the new launch.

Around a Champagne shower, workshops and China’s Elite VIP’s and Media, the area was transformed into a Montblanc universe to present the Bohème collection with a 360° projection show, acrobatic dancers, musicians, ballerinas and a preview of the Boheme Collection.

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The MARGINALIST Presents Fresh Summer Release with Perrier
Last week I did some street style snapshots for the Perrier “Release Yourself” digital Weibo Campaign.
"Stylist Yanie release presents refreshing summer release modeling. Exaggerated large round sunglasses, black sleeveless top and gold chain necklace. The Blue and white python handbag gains lot of extra points for style. No matter what shape or form, style is the real release of self." - Perrier ( translated from chinese)
What is Weibo?Weibo is China’s 2nd leading SM platform after wechat and acts as “The Twitter” version for the Chinese Market. Its focused on Communication and mass promotion of products, celebs and KOL’s.Thanks Daniel, from Edelman PR

The MARGINALIST Presents Fresh Summer Release with Perrier

Last week I did some street style snapshots for the Perrier “Release Yourself” digital Weibo Campaign.

"Stylist Yanie release presents refreshing summer release modeling. Exaggerated large round sunglasses, black sleeveless top and gold chain necklace. The Blue and white python handbag gains lot of extra points for style. No matter what shape or form, style is the real release of self." - Perrier ( translated from chinese)

What is Weibo?
Weibo is China’s 2nd leading SM platform after wechat and acts as “The Twitter” version for the Chinese Market. Its focused on Communication and mass promotion of products, celebs and KOL’s.

Thanks Daniel, from Edelman PR

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Suzhou Village; A Value Retail Opening

Several weeks ago I attended The Suzhou Village Music Festival Launch event. ” A very “Family Friendly” environment geared to the Chinese consumers travelling within China ” says VP of Value Retail during the Luxury Summit. Next year the outlet retail group also plans to open 5-7 more outlets in China and will open next year in Shanghai.

The small village is quite cozy with a beautiful lake, gardens, terraces and more. I definitely see a nice potential in this new “outlet concept ” for the chinese consumer as Village holds brands from Lacoste, Armani, Tods, to high chinese fashion designer brands which makes a nice diversified combination at nearly 40-50% discount prices!

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BLACKGATEONE, LOVE ME NOW, NO MANS LANDSS15 Media Collection Preview
Blackgateone’s media preview for its spring summer 15 collection was absolutely beautiful!  This seasons theme #LoveMeNow  was based on earth terrestrial inspired photos and prints where a nice combo mix of formal and street style sports wear was created representing the Blackgateone’s core image.This season, the designers played with mixn’match of very light and breathable materials given Shanghai’s extremely overly hot sweaty weather.They even presented a styled BGO Poncho to protect from Shanghai’s Monsoon days which “WOWED” the crowd.
We saw big prints and sports logos of “ME”. Palettes of blue, green, yellow, white and grey tones were mostly presented throughout the collection making it playful but still wearable for the consumer. A large play between the casual and heavy sports wear was created mixing some formal contrasting elements such as the revised trenchcoat, the polo etc..New bags and lots of purple/blue PVC clutches were presented.
My favourite part was the contrast of undercolours and layering the stylist did to make some of the key pieces pop out.

BLACKGATEONE, LOVE ME NOW, NO MANS LAND
SS15 Media Collection Preview

Blackgateone’s media preview for its spring summer 15 collection was absolutely beautiful!  This seasons theme #LoveMeNow  was based on earth terrestrial inspired photos and prints where a nice combo mix of formal and street style sports wear was created representing the Blackgateone’s core image.

This season, the designers played with mixn’match of very light and breathable materials given Shanghai’s extremely overly hot sweaty weather.They even presented a styled BGO Poncho to protect from Shanghai’s Monsoon days which “WOWED” the crowd.

We saw big prints and sports logos of “ME”. Palettes of blue, green, yellow, white and grey tones were mostly presented throughout the collection making it playful but still wearable for the consumer. A large play between the casual and heavy sports wear was created mixing some formal contrasting elements such as the revised trenchcoat, the polo etc..
New bags and lots of purple/blue PVC clutches were presented.

My favourite part was the contrast of undercolours and layering the stylist did to make some of the key pieces pop out.

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JOHN LOBB Press Preview, UNICO On The Bund

“John Lobb began making bespoke (Custom Made) boots and shoes over 150 years ago. The brand’s traditional savoir-faire remains to this day.”

 On July 28th, I attended the private John Lobb Preview event showcased at Unico on The Bund to experience the art of John Lobb Shoe care as well as the launch of a capsule collection made specifically for the Chinese Market.

I had the opportunity of meeting Master Lastmaker, François Maddonini from the Mogador Workshop focused on customized shoes for VIP Asia Pacific Clients. 

“The Chinese client desires comfort over formal shoes, this is why John Lobb’s capsule collection for China are based on a leisure style loafers” says Maddonini

This artisanal shoe making processes is carried out in the Paris workshop at 32 rue de Mogador.

“For custom made footwear, we will follow the client through the process which starts with a series of foot measurements. The client chooses the model, toe shape, leather, color type as well as the heel height, the sole and any other details desired. Following the first appointment, the shape of the foot is sculpted out of hornbeam wood in our Paris atelier.”

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Honey Mid EF shoe

Adidas Originals Opening launch Party, Shanghai

Originals Got Game with the Opening launch party on Nanjing Road. Check out online some of their sickest Shoes going back to  ’80s style , animal prints mixed with cool feminine and classic details.

My fave? The Honey Mid EF shoe ; the offspring of the classic ’80s sneaker, with a canvas upper and a vulcanised outsole with an allover jaguar photoprint. All Sold Out!


Location : Nanjing rd, Taixing Rd

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SuitSupply Summer Cocktail

Suit Supply has seasonal attire that’s made to mix & match in an effortlessly cool way…. “The Italian Way”. Pair some printed shorts with a knit sweater, or match jeans with a brown checked jacket and short sleeve polo. Finish it with Italian acetate sunnies or a natural straw Panama hat.
For the summer they have
 lightweight cotton and linen jackets, knits and shirts and great loafers to celebrate in style.

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