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Honey Mid EF shoe

Adidas Originals Opening launch Party, Shanghai

Originals Got Game with the Opening launch party on Nanjing Road. Check out online some of their sickest Shoes going back to  ’80s style , animal prints mixed with cool feminine and classic details.

My fave? The Honey Mid EF shoe ; the offspring of the classic ’80s sneaker, with a canvas upper and a vulcanised outsole with an allover jaguar photoprint. All Sold Out!


Location : Nanjing rd, Taixing Rd

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The Ultimate Luxury Experience: Lanvin Preview and Jacques Picard Champagne Launch

Champagne Jacques Picard celebrates its grand opening launch party Collaborating LANVIN  Fashion presenting its AW collection preview at SARMENT Wines in Shanghai.

The Launch of Champagne Jacques Picard in Shanghai occurred with a luxury VIP preview of french luxury brand Lanvin AW14 Collection at SARMENT high end Wine bar located in the heart of Shanghai. Very fun nostalgic pieces were presented, seeming to come back to the roaring 1920’s. Fun feathered hats, metallic assortments  and long silk gowns were key pieces of the night. 

In the meantime, Winemaker and Manager of the family owned and artisanal Champagne Jacques Picard, José Lievens, hosted a beautiful champagne shower showcasing its Brut ( 8gm of sugar),  Rosé created by both a mix of Saignée and blended processes, Brut Nature, and lastly its specialty; Art de Vigne Millésime 2003. Most of the Champagnes include Pinot Noir, Pinot Meunier giving a fruity and youthful aspect, and a dominance of Chardonnay give it elegance.

Location Sarment:
2nd Floor Reel Center, Shanghai

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MAGDA DANYSZ GALLERY SHOW OPENING ART & FASHION / 艺术和时尚 in SHANGHAI / 上海

with : Hubert BARRERE, Liu BOLIN (photography), Barbara BUI, Pierre CARDIN, Gael DAVRINCHE (painting), Dona KARAN, Alber ELBAZ, Louis FERAUD, Salvatore FERRAGAMO, Gianfranco FERRE, Wang KEPING (sculpture), Christian LACROIX, Karl LAGERFLED, Guy LAROCHE, Erwin OLAF (photography), Paco RABANNE, Oscar de la RENTA, Sonia RYKIEL, Angelo TARLAZZI, Emmanuel UNGARO, VALENTINO, Gaspard YURKEVITCH, etc.

Opening: Saturday, July 12th, 2014 from 4pm to 7pm
Exhibition from July 12th to August 28th, 2014
Venue :Magda Danysz Gallery, 188 Linqing Road (near YangShupu Road), Shanghai, China

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CHINA’s LUXURY SUMMIT 2014
“The 9th China Luxury Summit 2014 is the place for regional and global industry stakeholders to get up to date with the latest China luxury developments as well as to network with like-mind executives.”
 China’s role in the global luxury market is becoming more significant every year. With more than 90 % of the world’s leading luxury brands operating stores in China, diverse sectors of the luxury industry are enjoying growth and encountering new challenges to face. However as China’s  market is also becoming more and more mature predominately in the 1st tier cities ( Shanghai , Beijing etc.) many companies now face the challenges of re-adapting their strategy to suit the new and evolving Chinese consumer.
Leading players of China’s Fashion, lifestyle and luxury market have reunited together to discuss about new digital and innovative strategies, effective O2O solutions as well as presenting the latest SM trends in the market. 
The VP of Kering Group China introduced his nationwide strategy as well as opportunities and characteristic of the evolving luxury market. One of the biggest opportunities to expect is the rise in Chinese Luxury Designers  and brands to play a large part of the market share within several years. This also states the recent Kering acquisition for the Queelin Brand.
CEO China, Mark Israel, of Value Retail Group introduced their major projects in the development of Chinas shopping tourism industry such as Shanghai Village opening in 2015. They are currently planning 7-8 new outlet markets in China oriented towards VIP services and a true shopping experience and service for their clients. “We can observe a new growth trend for the Chinese consumer going from pure buying to the shopping experience” Israel says.
Regional director of Follie Follie, Aris Maroulis, introduced interesting insights on the changes in behavior of the Chinese consumer from north to south and west to east as well as their tastes and preferences with respect to their product lines. He also showcased the challenges brands are facing regarding renting retail space and franchising in China which is becoming more difficult every year.
Managing Director of Ralph Lauren Watch and Jewelry, Francis Srun, spoke about the sales techniques for luxury brands to adopt for the Chinese market as well as discussing the difficulties faced to keep “Talent”. He also explained the subtle relations and techniques between the Sales Advisor and the Customer.
Executive Director, Wang Jun from L Capital ( LVMH Group) , presented their private equity fund expertise and future plans in terms of distribution, partnership and acquisitions for Fashion brands entering China. They also showed successful case studies they undertook such as the Singaporean brand, Charles and Keith, where they helped the brand from its collection architecture and sales to the distribution and Franchise process. 
East Asia GM, Grace Zhang, from Baidu, China’s “Google” search engine, spoke about Big data and its correlation to sales and luxury brands. According to her “ the SEO Search engine data, for luxury brands, has a direct correlation with the amount of sales, especially regarding the luxury car industry such as “ BMW, Audi, Mecedes”.
 With Chinese luxury consumers maturing and changing at a great speed, brands must magnetize new opportunities for future growth. Lastly, the 3 main growing trends that are occurring in the Fashion industry are:
Brands focusing more heavily on 2nd and 3rd tier cities do to the higher ROI and lower costs
Creating new innovative digital strategies via CRM and GEO Location
Creating a new customer experience going from buying to shopping

CHINA’s LUXURY SUMMIT 2014

“The 9th China Luxury Summit 2014 is the place for regional and global industry stakeholders to get up to date with the latest China luxury developments as well as to network with like-mind executives.”

 China’s role in the global luxury market is becoming more significant every year. With more than 90 % of the world’s leading luxury brands operating stores in China, diverse sectors of the luxury industry are enjoying growth and encountering new challenges to face. However as China’s  market is also becoming more and more mature predominately in the 1st tier cities ( Shanghai , Beijing etc.) many companies now face the challenges of re-adapting their strategy to suit the new and evolving Chinese consumer.

Leading players of China’s Fashion, lifestyle and luxury market have reunited together to discuss about new digital and innovative strategies, effective O2O solutions as well as presenting the latest SM trends in the market. 

The VP of Kering Group China introduced his nationwide strategy as well as opportunities and characteristic of the evolving luxury market. One of the biggest opportunities to expect is the rise in Chinese Luxury Designers  and brands to play a large part of the market share within several years. This also states the recent Kering acquisition for the Queelin Brand.

CEO China, Mark Israel, of Value Retail Group introduced their major projects in the development of Chinas shopping tourism industry such as Shanghai Village opening in 2015. They are currently planning 7-8 new outlet markets in China oriented towards VIP services and a true shopping experience and service for their clients. “We can observe a new growth trend for the Chinese consumer going from pure buying to the shopping experience” Israel says.

Regional director of Follie Follie, Aris Maroulis, introduced interesting insights on the changes in behavior of the Chinese consumer from north to south and west to east as well as their tastes and preferences with respect to their product lines. He also showcased the challenges brands are facing regarding renting retail space and franchising in China which is becoming more difficult every year.

Managing Director of Ralph Lauren Watch and Jewelry, Francis Srun, spoke about the sales techniques for luxury brands to adopt for the Chinese market as well as discussing the difficulties faced to keep “Talent”. He also explained the subtle relations and techniques between the Sales Advisor and the Customer.

Executive Director, Wang Jun from L Capital ( LVMH Group) , presented their private equity fund expertise and future plans in terms of distribution, partnership and acquisitions for Fashion brands entering China. They also showed successful case studies they undertook such as the Singaporean brand, Charles and Keith, where they helped the brand from its collection architecture and sales to the distribution and Franchise process. 

East Asia GM, Grace Zhang, from Baidu, China’s “Google” search engine, spoke about Big data and its correlation to sales and luxury brands. According to her “ the SEO Search engine data, for luxury brands, has a direct correlation with the amount of sales, especially regarding the luxury car industry such as “ BMW, Audi, Mecedes”.

With Chinese luxury consumers maturing and changing at a great speed, brands must magnetize new opportunities for future growth. Lastly, the 3 main growing trends that are occurring in the Fashion industry are:

  1. Brands focusing more heavily on 2nd and 3rd tier cities do to the higher ROI and lower costs
  2. Creating new innovative digital strategies via CRM and GEO Location
  3. Creating a new customer experience going from buying to shopping
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Arete Media Collection Preview

An Inspiration for “Aquatic Living

Arete Studio is a Shanghai based womenswear brand that has been founded in 2013 by Catherine Fung.

Her designs are inspired by her formative years in New York, London and Paris to master and understand technical craftsmanship.

Interviewing Fung, this season’s inspiration for the collection comes from her time exploring deep seas and discovering the aquatic wildlife ecosystem from sailing to scuba diving she viewed sea creatures that inhabit the world’s oceans and run the full spectrum of colors—often in intricate patterns, advanced camouflage, and varying degrees of transparency. Indeed, looking at this seasons collection we can indeed see a connection of “aquamarine” influence with the “reflecting” hand woven leather combined with metallic elements, knitwear, silk deep blues, fish like woven stripes and some transparent light weight draping.

“Arete is inspired for modern women who are elegant but always in control” says Fung, “They portray a balance between hard and soft, strong and graceful, feminine and masculine”.

SHOWROOM ADDRESS
Ground Floor, Showroom, Pan Pacific Plaza
1221 Yan’an W. Road, Shanghai 200050, China 上海延安西路1221号泛太大厦1号楼展示厅 邮编 200050 

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DAFF X THE MARGINALIST

BATABASTA

Get Your FUnK on!

Batabasta presented their colleciton for the 1st time at DAFF which showcased a tropical street show inspired for the modern cosmo youth.

 Created by Japanese Spanish duo Clara A.Montsalvatge and Leticia Cano Baba, Batabasta was founded in 2012 creating men and womens shirts in Shanghai carefully designed always with a playful twists.

Their shirts for men and women showoff a funky pop style that reflects a particular taste and lifestyle. Today we can spot baTabasTa in NY, Paris, Shanghai or Barcelona promoting a continuous youthful lifestyle for the true funk/hipster.

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Mary H Gay pride

DAFF X THE MARGINALIST : Meet the People

For the 2nd season in a row, The Marginalist collaborated DAFF , Shanghai’s biggest biannual fashion & lifestyle community event which was presented at the Westbund last week showcasing China’s creative leaders and rising talent a platform to “interact, share ideas, and promote new projects.”  Hipsters, gay pride ambassadors, punk chic, emerging talent, and handsome bike “polo players” were all united to celebrate the fashion festival.

This year DAFF took its platform to a new level, setting its new space on the West Bund in a huge industrial dome like creative space giving a very professional and immersive experience for the public and artists to present their collections.

Daff also launched its #AllAroundUs Campaign to give the public a chance to get involved by showcasing 6 Chinese artists including one of my favorite controversial artist, Lu Yang, “graffiti artist” Zinan Lam and Taiwanese designer Borsan Zeng.

Location: Xuhui Riverside, 2350 Long Teng Da Dao, Xuhui (near Longyao Road) 上海龙腾大道2350号

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Urbanchic Pop Up Store Opening 

Tokyo X London X Shanghai

Urbanchic Clothing presented its pop up collection at DA-ATTIC in Shanghai, a rooftop creative space and lifestyle shop.

Urbanchic was established in 2006 in Tokyo in the concept of bringing urban, uniqe and daily wear designs.

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